Social Media Certificate

Program Information

On-Campus & Hybrid

The Social Media Certificate at Casper College is designed for entrepreneurs, aspiring marketers, and working professionals looking to master the digital landscape. You will gain practical skills in content creation, platform strategy, and performance analytics through hands-on projects and real-world simulations. Whether you are growing a small business or advancing your career, this program provides the foundational support to build a professional portfolio and drive meaningful audience engagement.

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Program Options and Timelines

Degrees and Certificates

Casper College offers a specialized certificate focused on the essential skills needed for today’s digital economy.

Social Media Certificate

Develop real-world campaigns.
Master paid advertising.
Learn to leverage generative AI for efficient content creation.

Cost and Financial Aid

Casper College is a national leader in “affordable excellence,” consistently ranking as one of the best values for higher education in Wyoming. We are committed to helping you understand the investment you are making in your future by providing transparent cost information and personalized support. While individual costs vary based on residency and course load, many students use a combination of federal grants, the Hathaway Scholarship, and other funding sources to help manage their educational expenses.

We encourage you to use our net price calculator and contact our financial aid office for a customized estimate of your costs and aid eligibility.

Career Paths

A certificate in social media prepares you for a variety of roles in the fast-growing field of digital communication. You will be equipped to manage online brands for businesses, nonprofits, and government agencies, putting your grit to work in a workforce that values immediate utility.

Accreditation

Casper College is accredited by the Higher Learning Commission. This program meets the high standards of academic excellence and workforce preparation required for institutional accreditation.

Transfer Opportunities

While this certificate is primarily focused on immediate workforce preparation, your credits are designed to move with you. These 15 credits may apply toward further degree programs at Casper College, such as the A.A. in Strategic Communication.

Program Resources

Social Media Certificate Course Summary

All courses are 3 credit hours.

COMM 2100 – Media Writing

This course focuses on an introduction to basic news writing, reporting, editing, interviewing, PR and advertising. Strong writing, deadlines, accuracy, news judgment, ethical practices and sensitivity of our pluralistic society are expected. This course provides skills necessary for various media careers including media writing, PR, marketing and magazine writing.

COMM 2200 – Survey of Media Production

This course will introduce students to the technical and creative aspects of media production through hands-on, experiential learning that is student-centered and professionally relevant. The course provides students with the skills necessary to tell stories and produce impactful media content. Students will learn basic production techniques for social media, photography, design, audio, and video.

MKT 2100 – Principles of Marketing

Management’s approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing’s key role in profitable business operations are emphasized.

COMM 2320 – Intro to Social Media

This course will introduce methods for analyzing and understanding how people apply social media technologies and their societal implications. The course will offer real world examples and practical experience to help students understand how to create personal and professional online identities while creating and managing content through various forms of social media.

COMM 2310 – Public Relations

Studies how organizations can improve their relationships with their publics. Explores public opinion and how to research audiences. Explains different skills needed in the field, including its relationship to advertising and marketing.

MKT 1300 – Integrated Marketing Communication

National, regional, and local media, layouts, and promotional policies.

FAQ

How do I apply for this program?

Applying is easy and free! You can start your journey by filling out our online application using the button at the top of this page. There is no application fee for Casper College.

How do I get started if I have more questions?

The best first step is to “Request Information” using the button at the top of this page or schedule a campus visit. We’d love to show you our state-of-the-art facilities and introduce you to our friendly faculty.

Is financial aid available for this program?

Yes. Most credit-bearing programs are eligible for federal financial aid, grants, and our many institutional scholarships. More information about financial aid.

Can I transfer these credits to a four-year university?

Casper College is accredited by the Higher Learning Commission and certain programs may also offer specialty accreditation. Casper College has strong transfer agreements with the University of Wyoming and many other regional and national universities. More information about transferring to or from Casper College.

What if I’m not a "traditional" student?

You’ll fit right in. We serve a diverse community of learners of all ages, including students balancing work and family. We offer flexible scheduling and support services designed to help everyone succeed, no matter where they are in their life journey.

What is the learning environment like?

We pride ourselves on a 14:1 student-to-faculty ratio and an average class size of about 12 students. This allows for the individualized service and real-world connections that define the Casper College experience.

Are there ways to get involved outside of my classes?

Absolutely! Casper College has many student clubs and organizations. Whether you want to join the Student Senate, the Esports Club, or even the T-Bird Gaming Club, there is a community here for you. More information about student clubs and activities<.

Is on-campus housing available?

Yes, we have both a residence hall and apartment options. Apartments are generally recommended for our sophomores and nontraditional students. You can even view our housing and meal rates right on the website to help with your planning. More housing information. More information about dining options.

Where exactly is the campus located?

Our beautiful campus is situated right between Casper Mountain and the North Platte River, offering a great mix of academic life and outdoor adventure. More information and campus map.

“Every industry is relying on digital communication and online branding. Truly think about that. If you don't have a website and you don't have social media, you're not going to be found. Who makes that? Us.”

Bri Weigel, Instructor